The Giulia is manufactured at the Cassino plant, located in southern Italy. In its first months of
manufacturing in mid-2016, the plant operated at a rate of 160 to 200 vehicles per day, accumulating 4,678
units produced by June of that year. At its peak period of activity, the Cassino plant produced around 280
units of the Giulia daily. However, the market preference for sport utility vehicles (SUVs) negatively
affected the demand for mid-size sedans worldwide. In 2025, total production at the Cassino plant (combining
Giulia, Stelvio, and Maserati Grecale) dropped to just 19,364 units due to low demand and assembly line
stoppages.
In terms of sales, Alfa Romeo sold a global volume of over 73,000 cars in 2025, driven by the new Junior
compact model. The European market accounted for more than 80% of this commercial volume. In the United
States, the Giulia accumulated a total of 54,594 units sold between 2016 and 2025, suffering a sharp
contraction in its last years on the market.
The table below details the Giulia's annual sales history in the United States:
| Commercial Year |
Sales in the United States (Units) |
| 2016 |
36 |
| 2017 |
8,904 |
| 2018 |
11,519 (Historical sales peak) |
| 2019 |
8,704 |
| 2020 |
8,203 |
| 2021 |
7,634 |
| 2022 |
4,913 |
| 2023 |
1,831 |
| 2024 |
1,682 |
| 2025 |
1,168 |
| Cumulative Total |
54,594 units |
Although Alfa Romeo's original plans pointed to transitioning the Giulia to an exclusively electric lineup
starting in 2025, instability in demand for electric vehicles caused Stellantis to change strategy.
Manufacturing of the current Giulia with combustion and diesel engines has been extended at the Cassino
plant until the end of 2027.
The model's successor will be built on the new STLA Large modular platform. This technical base was designed
to accept both fully electric powertrains and internal combustion options, including Stellantis's Hurricane
twin-turbo inline-six engine. The next Giulia will also adopt a fastback-style body, abandoning the
traditional three-box sedan format to improve fuel efficiency and offer more space to occupants.