Production of the Alfa Romeo Tonale is exclusively centralized at the Stellantis "Giambattista Vico"
industrial complex in Pomigliano d'Arco, near Naples, Italy. Originally founded by the brand in 1968 and
active since 1972, the plant underwent a structural renovation in 2021 valued at hundreds of millions of
euros to install highly automated robotics lines capable of precisely managing the manufacture of
electrified powertrains.
The production and sales volume of the Tonale helps to understand the commercial challenges of the model:
| Market and Production Indicator |
Assessment Period |
Recorded Volume |
Market and Operations Context |
| Total Cumulative Production |
Until April 17, 2025 |
100,000 units |
Produced in an integrated manner with export versions at the Pomigliano plant. |
| Brand Global Sales |
Full Year 2024 |
~60,000 units |
The Tonale represented the main driver of global volume during the launch period in the US. |
| Brand Global Sales |
Full Year 2025 |
~73,000 units |
20% growth supported by the arrival of the Junior subcompact crossover in Europe. |
| Tonale Sales in the US |
Full Year 2025 |
2,414 units |
Abrupt 29% drop in US dealerships compared to the year 2024. |
Although the model achieved the symbolic milestone of 100,000 units manufactured in April 2025, the Tonale's
commercial trajectory in the global luxury market faced significant obstacles. The model was placed in a
category dominated by established traditional rivals, such as the BMW X1, Audi Q3, and Volvo XC40. In the
North American market, the presence of its development sibling, the Dodge Hornet (marketed by local
dealerships with slightly higher power specifications in the plug-in version and reduced prices), split the
initial target audience. The Dodge Hornet was eventually withdrawn from the manufacturer's catalog in early
2026 after three years of marketing.
In Europe, commercial dynamics shifted significantly with the arrival of the Junior subcompact crossover in
mid-2024, which quickly accumulated more than 60,000 orders and took over the spot as the Italian
manufacturer's best-selling vehicle on the European continent.
An interesting point about the Tonale concerns the Brazilian market. Although Alfa Romeo officially ended its
regular regular vehicle import commercial activities in Brazil in 2005 (when the final batches of the 147
hatchback were officially brought in), the Tonale maintains a strong indirect structural connection with the
domestic market by sharing platform and suspension components with the Jeep Compass manufactured locally at
the Goiana plant in Pernambuco. This technical similarity causes the Milanese model to be seen by
enthusiasts and specialists in Brazil as a refined and powerful sports alternative built on the structural
base of the Compass.
Due to the general slowdown in sales outside the European continent and the high manufacturing cost to keep
alive a chassis architecture developed in the period prior to the creation of the Stellantis group, reports
from Italian trade unions indicated that Tonale assembly is scheduled to be permanently finalized in
November 2027. The Pomigliano d'Arco industrial space will be restructured for the manufacture of purely
electric urban models. Alfa Romeo is already conducting development of a successor crossover SUV that will
adopt the group's modern STLA Medium large-scale modular architecture, offering unified next-generation
hybrid and fully electric propulsions.