The design of the 296 GTB redefines the identity of Ferrari's mid-rear engine berlinetta, with a
compact, modern, and original line that hides immense technological complexity under an appearance of purity
and elegance.
Design Philosophy and Inspiration from the 250 LM
Led by Flavio Manzoni, the Ferrari Styling Centre sought a purity of forms, with clean lines and well-defined
intersections that accentuate sportiness. The main inspiration came from cars of the 1960s, characterized by
simplicity and functionality, with the 1963 Ferrari 250 LM being the clearest influence. Specific elements
of the 250 LM were inherited, such as the vertical cut of the "B" pillar, the muscular rear fenders, and the
truncated tail (known as a "Kamm tail"). The choice of the 250 LM was considered perfect due to its compact
nature, similar to that of the 296. The motto that guided the design team was a quote from the sculptor
Constantin Brâncuși: "simplicity is complexity resolved," reflecting the intention to create an elegant
design that masks advanced engineering.
This design approach serves as a "psychological bridge" for the brand's purists. Faced with a
technologically complex car, an overly futuristic design could alienate the traditional customer base. By
invoking a pure and functional racing icon like the 250 LM, Ferrari anchors the 296 in its heritage,
communicating that, despite cutting-edge technology, the soul of the car is still that of a classic Italian
sports berlinetta.
Revolutionary Active Aerodynamics
The 296 GTB represents a reversal of Ferrari's active aerodynamic paradigm. In previous models,
active devices were often used to reduce aerodynamic drag and increase top speed. In the 296, the active
rear spoiler, integrated into the bodywork, is designed to do the opposite: generate additional downforce.
Under normal conditions, it remains retracted, but in high-performance situations, such as hard cornering
and braking, it extends to add up to 100 kg of downforce over the rear axle, improving control and
stability.
Digital Interior
The cockpit is driver-focused and built around the fully digital interface introduced in the SF90 Stradale.
However, in the 296, the approach is more refined and elegant, seeking to integrate the technical content in
a sophisticated way. A notable feature is the dedicated passenger display, which allows for greater
participation in the driving experience, functioning almost like a co-pilot.